Campaign Advertisement on TV in 1988

In this clip a Democratic and a Republican analyst discuss whether Dick Gephardt's 1988 campaign ads were effective. It also shows the ad, before they discuss it.

Canaign Advertising on TV

 

This Clip basically talks about what goes into a campaign advertisement. It goes on to talk about how long long the ad should be and how and the importance of a candidates credibility in an ad. 

Presidential Campaign Advertising

 

Mr. Farnsworth and Mr. Parry-Giles spoke about presidential campaign advertising. They focused on Senator Obama's 30-minute television message aired the previous night. 

The First Homerun of the Game

 According to Fox News, on the same steps, that JFK announced his presidential candidacy in 1960, Mitt Romney stood in front of Nashua City Hall and secured a key endorsement by first term New Hampshire Senator, Kelly Ayotte, the biggest “get” so far in the New Hampshire primary sweepstakes.

Ayotte’s Statement:

First, it is imperative that Republicans nominate our strongest candidate to face President Obama. Mitt Romney has proven not only through his prior experience as a successful businessman and governor, but also through his solid campaign and excellent debate performances, that he is that candidate. We cannot afford another four years of a president who continues to bankrupt America and whose policies hurt the very job creators who can get our economy growing again. We can no longer sit on the sidelines and continue to listen to divisive rhetoric which divides our nation. Mitt Romney will be a strong leader who will unite America. With his strong qualifications and executive leadership experience, he will put America on the path to fiscal responsibility to make sure that we don’t continue to crush our children with mountains of debt. Mitt Romney not only eliminated a $3 billion deficit as Massachusetts Governor, he also cut taxes 19 times. And unlike President Obama, Governor Romney has spent most of his career in the private sector and knows how to create good jobs.

Second, Mitt Romney is not only committed to building a stronger economy, but he also believes, as I do, in stronger American leadership abroad. He will remain vigilant in the fight against al Qaeda and Islamist terrorists, and his national security decisions will be based on advice from our military commanders – not political polls. With a rising China and persistent nuclear threats from rogue nations, we need Governor Romney’s strong, steady leadership to vigorously protect American interests. I trust Mitt Romney to keep our country safe in a dangerous world.

Third, I believe Governor Romney will run a campaign against President Obama that is serious, substantive, and one we can be proud of.

Ayotte's is the first of the Republican member of the congressional delegation in New Hampshire to back a candidate, and with Romney looking on, Ayotte, and her husband, promised to play an active role in Romney's campaign.

"Joe and I will be doing everything we can to make sure Mitt Romney is the next president of the United States," she said. "We cannot take four more years of this president."

Romney took to the podium to reciprocate his praise for the freshman Senator, calling her a conservative leader in the "fight to cut spending and create government that is more accountable to the taxpayer."

Romney’s Statement:

“She is a leader of the New Hampshire Republican Party and a rising star on the national stage,” said a Romney aide, who noted she has even been mentioned as a potential vice presidential candidate. “She will be an important surrogate for Governor Romney’s pro-growth message in the Granite State and across the country. In her short time in the U.S. Senate, Senator Ayotte has emerged as a conservative leader in the fight to cut spending and create a government that is more accountable to the taxpayers,” said Mitt Romney. “Throughout her career as a public servant, Senator Ayotte has displayed the virtues that Granite Staters expect from their leaders. She is a tireless worker who understands that she serves the New Hampshire taxpayers – not the other way around – and keeps a watchful eye on how their money is spent. I am honored to have her support and look forward to working with her to put an end to Washington’s spending addiction so that our children and grandchildren will not be burdened by irresponsible policies and endless debt.”

According to MittRomney Central, Ayotte will be co-chair of Romney’s national advisory committee and will be a surrogate for Romney not only in New Hampshire but also in other key states. Although endorsements by top elected officials don’t often sway independent-minded rank-and-file voters in the “Live Free or Die” state, the former attorney general is viewed as the most popular elected Republican in the state and is the party’s top elected official.

Ayotte joins former Gov. John H. Sununu, former U.S. Sen. Judd Gregg and a long list of state lawmakers in Romney’s corner.

Parting Thought:
Romney endorsed Ayotte when she was running for the senatorial seat last fall. Her endorsement of him is significant.

One Hand Washes the Other Right?

Targeting the Heart

The head may be the brain, but the mouth is the heart. Men may be the head, but women like always multitask serving as both the neck supporting the head, and the heart offering comfort. When the brain speaks it is constantly configuring ways to get itself out of the trouble it’s speaking has gotten it in to, but when the heart speaks, it liberates. Women are the heart, the love, support, comfort, nurturer, of the family, their communities, of America. When America cries, it seeks comfort in the bosom of a woman, a mother. It is with that insight that President Obama has implemented his next strategy to get support.   

According to the Washington Examiner, the Obama campaign is rounding up female voters with the launch of "Women for Obama," a fundraising initiative led by none other than the Presidential Ms. America herself, his wife, Mrs. Michelle Obama. 

"Women have always been the heart of the Obama organization," the First Lady wrote in an e-mail to supporters. "And right now, it's time for us all to dig deep, step up, and keep building this campaign together: person by person, discussion by discussion."

Mrs. Obama being the closest person to the President, his number one fan, a person of intelligence, who both supports and challenges her husband—keeping him on his toes, a woman, has taken on the challenge of encouraging women to get out and vote. She cites the president's health care reform, education investments and the Lilly Ledbetter Fair Pay Act — which helps women get equal pay — as reasons why they should join the team and support her husband in his reelection efforts. She said Obama understands women's issues.

"He was raised by a single mother who struggled to put herself through school and pay the bills," she wrote. Two links directed supporters to donate money to the campaign.

"Women for Obama" is part of the campaign's "Operation Vote," an aggressive initiative aimed at mobilizing specific voting blocs crucial to Obama's reelection efforts. The new group, is an arm of Operation Vote, and enables women to communicate with campaign leadership and have a voice in the campaign strategy, according to the release.

CNN reports that First lady Michelle Obama will serve as honorary chair of the group, tasked with the expanding the female vote and increasing their participation in the electoral process.

"Women are at the heart of everything we do, and they are at the heart of this campaign," Obama said on a conference call Friday, according to a statement. "You are all at the heart of your families, at the heart of our communities and your neighborhoods."

According to CNN National Exit Polls, Obama won 56% of the female vote in the 2008 presidential election.

If you win the heart, the mind will follow.  President Obama is going after the single mothers like his mom, the business savvy women like his wife, the young women that will be the future leaders of the industry, he is going after the core, he is going after the seed. President Obama is by passing the external and is plunging deep to where his message will not only be understood, but felt. By targeting women voters, he is working to make himself not just a second term president, but a part of America’s heartbeat.  

Debate, a Formally Acceptable Fight, or Discussion.

2012 Presidential News Reports that the10th debate of the nominating season aired from Wofford College in Spartanburg, South Carolina.

The debate was sponsored by CBS News, The National Journal and the South Carolina Republican Party.

The topic of the debate focused primarily on foreign policy.

Original Air Time: Saturday, November 12, 2011 on CBS

Participants: Bachmann, Cain, Gingrich, Huntsman, Paul, Perry, Romney, Santorum

The Republican presidential rivals took on national security policy in a debate that saw the field splinter over how candidates would deal with Pakistan, foreign aid and waterboarding, united only in their view that President Obama has weakened the nation’s standing in the world.

The topic has received scant attention in a campaign in which the dominant focus has been on the nation’s sputtering economy, and it is an area of weakness for several on stage for the latest debate.

CBS News- Breaking it down by Candidates:

Mitt Romney: The Romney charm was in full effect during the debate. It’s gotten to the point where his charm is no longer something that impresses us, to something we expect. On the topic of economic sanctions and aid to Iranian opponents of the government in Tehran, Romney said that if nothing else worked, he would use the military. “If all else fails, if after all the work we’ve done there’s nothing else we can do besides take military action, then of course you take military action,” he said. That appears to be the toughest language he has used the campaign about Iran’s nuclear program.

Newt Gingrich: Who says knowledge is boring? Gingrich’s depth and command of the issues allowed the former speaker to shine. In previous debates he’s been known to scowl, but his demeanor Saturday was as friendly as a neighbor welcoming you to the neighborhood. He also scored points with conservatives in responding to a question from debate co-host Scott Pelley, who pointed out that al Qaeda recruiter and U.S. citizen Anwar al-Awlaki, who was killed by U.S. forces without trial, was not convicted in court. You don't get such privileges if you are at war with the United States, Gingrich said. He also offered more red meat to conservative base, who are looking for a consensus non-Romney candidate, when he said he would be willing to attack Iran to prevent the oil rich nation from obtaining a nuclear weapon.

Ron Paul: Paul was a yellow in a sea of red when it came to the difference he and his rivals had on his opposition to U.S. military intervention abroad and what he sees as civil liberties violations against U.S. citizens. One issue he opposed was waterboarding: "It's illegal under international law and under our law," he said. He also called it "immoral," as well as the U.S. government killing U.S. citizens who are suspected of terrorism, saying, "I don't think we should give up so easily on our rule of law."

Rick Perry:  When expectations are low, it’s easy to surpass them, after all no one loses in the first round of limbo. With that being said Perry exceeded expectations. He touted his military service and spoke passionately on counter-terrorism in way that would appeal to foreign policy hawks. And perhaps even more importantly, his performance was free of the gaffes that he's become known for in debates.  On the topic of waterboarding, Gov. Rick Perry launched the most forceful defense, saying that all means possible should be used to extract information from those who would aim to hurt U.S. service personnel.

Michele Bachmann: Armed for battle, Bachmann came to the debate prepared and ready for war. She was well-versed on the ongoing war in Afghanistan and gave specific responses with respect to how she'd handle the war. She was quick to respond to Perry's "start at zero" foreign policy, pointing out that applying that policy to a state like Pakistan -- an unstable country with nuclear capability -- could be risky. When waterboarding came up she defended the practice,  President Obama discontinued. Bachmann said: “If I were president I would be willing to use waterboarding. I think it was very effective,” adding, “It is as though we’ve decided we want to lose in the war on terror under President Obama.”

Rick Santorum: Down in polls, down in talk time, Santorum didn't get as many questions as the more popular candidates in the polls, but when he did get a chance to talk, his remarks sounded thoughtful and measured. Presented with a hypothetical scenario of nuclear weapons from Pakistan going missing, the former senator insisted the U.S. would have to cooperate with the country. And while Santorum took an aggressive stance on the issue of Iran attempting to acquire nuclear capabilities, he was able to cite his history of working on the issue in Congress -- an advantage over the other candidates.

Jon Huntsman: The former ambassador to China didn't get to say much, but when he did he was able to articulate his vision clearly. CNBC reports that when Huntsman was asked about his stance on waterboarding he replied: “We diminish our standing in the world and the values that we project, which include liberty, democracy, human rights and open markets, when we torture,” Mr. Huntsman said. “We should not torture. Waterboarding is torture.”

Herman Cain: Cain came into this debate having shown almost no knowledge on foreign policy issues, and the fact that he got through all 90 minutes without any serious gaffes has to be considered something of an accomplishment. But Cain also failed to put to rest concerns that he doesn't have the knowledge to lead on the international stage, often offering vague and unspecific responses when pressed on details. The good news for the former Godfather's Pizza CEO is that the election is almost certainly going to be decided on the economy, an area where he has shown himself to be far more convincing.

Candidates in Debate

 

This clips is about how the debate focused on entitlement programs, deficit spending, the national debt, and the role of media in election campaigns. November 5, 2011 is when this clip was uploaded.

Debate Rules

 

This clip is about how Republican 2012 presidential candidates Herman Cain and Newt Gingrich met in a Lincoln-Douglas style debate on current economic and social issues facing the U.S. It lays out the rules for the debate.

Debate Format

 

This clip is about the Bush Senior campaign strategies. 

It talks about debates, their formats and their effectiveness.  

 This clip is from 1988.