Targeting the Heart

The head may be the brain, but the mouth is the heart. Men may be the head, but women like always multitask serving as both the neck supporting the head, and the heart offering comfort. When the brain speaks it is constantly configuring ways to get itself out of the trouble it’s speaking has gotten it in to, but when the heart speaks, it liberates. Women are the heart, the love, support, comfort, nurturer, of the family, their communities, of America. When America cries, it seeks comfort in the bosom of a woman, a mother. It is with that insight that President Obama has implemented his next strategy to get support.   

According to the Washington Examiner, the Obama campaign is rounding up female voters with the launch of "Women for Obama," a fundraising initiative led by none other than the Presidential Ms. America herself, his wife, Mrs. Michelle Obama. 

"Women have always been the heart of the Obama organization," the First Lady wrote in an e-mail to supporters. "And right now, it's time for us all to dig deep, step up, and keep building this campaign together: person by person, discussion by discussion."

Mrs. Obama being the closest person to the President, his number one fan, a person of intelligence, who both supports and challenges her husband—keeping him on his toes, a woman, has taken on the challenge of encouraging women to get out and vote. She cites the president's health care reform, education investments and the Lilly Ledbetter Fair Pay Act — which helps women get equal pay — as reasons why they should join the team and support her husband in his reelection efforts. She said Obama understands women's issues.

"He was raised by a single mother who struggled to put herself through school and pay the bills," she wrote. Two links directed supporters to donate money to the campaign.

"Women for Obama" is part of the campaign's "Operation Vote," an aggressive initiative aimed at mobilizing specific voting blocs crucial to Obama's reelection efforts. The new group, is an arm of Operation Vote, and enables women to communicate with campaign leadership and have a voice in the campaign strategy, according to the release.

CNN reports that First lady Michelle Obama will serve as honorary chair of the group, tasked with the expanding the female vote and increasing their participation in the electoral process.

"Women are at the heart of everything we do, and they are at the heart of this campaign," Obama said on a conference call Friday, according to a statement. "You are all at the heart of your families, at the heart of our communities and your neighborhoods."

According to CNN National Exit Polls, Obama won 56% of the female vote in the 2008 presidential election.

If you win the heart, the mind will follow.  President Obama is going after the single mothers like his mom, the business savvy women like his wife, the young women that will be the future leaders of the industry, he is going after the core, he is going after the seed. President Obama is by passing the external and is plunging deep to where his message will not only be understood, but felt. By targeting women voters, he is working to make himself not just a second term president, but a part of America’s heartbeat.